fresh product design branding
overview
Establishing a new brand for a new Product design agency located in the Denver area- focusing on helping companies design, build, and strategize digital products that perform.
deliverables
Branding
UI Design
Animation
software
Procreate
Illustrator
Figma
SVGator
challenge
The founder of Fresh Product Design approached me with a desire to craft a brand that embodied the idea behind the brand name. He was looking for a brand that was bold but fresh. We needed to build out a whole brand from the ground up.
We decided that we needed to start with the logo first and start crafting the rest of the brand from there.
brainstorm
Focusing on the word fresh, started sketch things that represented that idea to me. I thought about bright citrus fruit, clean mountain air, waves against a beach.
I started the process in Procreate with my iPad and Apple Pencil- hand sketch everything first to find forms and layout that spoke to me.
logo refinement
From Procreate- I sent the sketches into Illustrator where I refined them to clean vector graphics in black and white. From here I presented the ideas to the founder to start the next of refinement to the final logo.
final logo designs
After two rounds of edits- we landed on a simple text treatment hinting at the wave from flowing water. After the logo was selected and refined- I worked on a color palette that would continue the ideas bold and fresh. The colors pulled from fresh fruit and ocean waves.
